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PennyTree
Advisers' business model is a revolutionary
change in the delivery of high quality financial
advice to working people.
Most other
advisers in America are part of a larger product
delivery or distribution system. Often,
that means their job is to get their clients to
buy something - a mutual fund, an insurance
policy, an investment advisory service,
individual securities. While this does not necessarily mean
that the advice they deliver is unsound, it means that their income in some way
depends on persuading their clients to purchase
an investment, open an account, buy a policy or
pay a fee. Usually, when they do this, others in
the financial services distribution system also
earn some money. Sometimes there are a lot of
others in this chain. The jargon in the industry
calls this "feeding the beast." The problem is
that it is your money the beast is having for
breakfast.
And, keep in
mind, it is a hungry beast; so, most advisers
are looking for the most substantial clients
they can find. High income and high assets
translate into a very satisfying set of
ingredients
for most advisers. Small income and few
assets draw far less attention - unless
the person is willing to pay higher fees or accept a
smaller return (leave some for the beast.) This
is the the way that financial planning
evolved within the financial services industry
over the last 40 years.
PennyTree
Advisers changes everything in fundamental ways.
First, we
aren't part of any distribution system and we
charge no fees. No-one is ever
asked to "open an account." Instead, we are a
high value employment related benefit - with
eligibility based on working for an enlightened company
or membership in a progressive association or
group.
Second, we do not limit
services to an
allotted amount of time or to a particular
financial topic. Our advisers earn a salary as a
professional. They provide help
with any or all of your financial questions and needs. The
employee/member decides what is most important.
Sometimes, that requires a lot of work and
sometimes it means answering a few questions. We
can provide information, advice, resources or,
if needed, hold your hand.
Third, we are
truly on your side. All of our materials
and services are driven from a consumer point of
view. We have no axe to grind and no quotas to
meet. Our seminars are places for working
people to learn and grow more confident in their
ability to thrive financially. We know that
making financial decisions - even small ones -
can be tough if you are unfamiliar with the
issues or never dealt with them before. We
focus on providing the help you need and
delivering it with respect. Everyone
deserves quality financial advice.
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